Follow the link to an interview with Seth Godin where he makes several rather poignant, and relevant, observations about the state of the non-profits. It’s about 40 minutes long…grab a coffee…and some note paper.
The interview can be found here: Seth Godin on Non-Profits
Seth talks about changing the game –turning the traditional, boring “fundraising funnel” around and making it a dynamic, focused (permitted) and loud “cause megaphone”. At first glance, this seems a little awkward, but there’s tremendous benefit in looking after your partners and sponsors interests before (or coincidentally to) your own. 
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Tell them you want to “make their story part of your cause” not vice versa
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Ask them how/when and how often they want to be contacted
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Ask them for something remarkable to include in your communication
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Ask them what they think, really think about your cause and publish your findings. A blog is a tremendous place to share opinion…and gather responses
